CaseCast

Approaches to innovation

• Yasser Rahrovani • Season 1 • Episode 1

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0:00 | 40:27

This podcast is for educational purposes. It will be used before my class on "Approaches to innovation."


Sources that contributed to this podcast 

  • https://www.newyorker.com/magazine/2001/03/05/the-trouble-with-fries
  • https://jamesskiphansen.wordpress.com/2019/04/03/mcdonalds-french-fries-1966-style/
  • https://abcnews.go.com/Lifestyle/mcdonalds-reveals-beloved-fries-made/story?id=28382592
  • https://www.nytimes.com/2017/10/02/style/kitchen-renovation-design.html
  • https://vipp.com/en-us/story/marie-moma-us
  • https://lesdeux.de/blogs/lifestyle/extraordinary-design-never-goes-out-of-fashion-explore-the-vipp-shelter
  • https://thebrandhopper.com/2023/08/27/exploring-the-swatch-groups-marketing-strategies-mix-4ps/#:~:text=The%20Swatch%20Group's%20goal%20was,affordable%2C%20and%20Swiss%2Dmade.&text=The%20Swatch%20brand%20was%20launched,a%20younger%20generation%20of%20consumers.
  • https://www.mbaskool.com/marketing-mix/products/17660-swatch.html
  • Moon Y. (2004). The Birth of The Swatch. 9-504-096. https://hbsp.harvard.edu/cases/
  • Austin R. & Beyersdorfer D. (2004). Vipp A/S. 9-607-052. https://hbsp.harvard.edu/cases/
  • Upton D. (2005). McDonald's Corporation. HBS No . 9-603-041. https://hbsp.harvard.edu/cases/

Music sources

  • https://www.epidemicsound.com/track/QdtLQHp7tP/
  • https://www.epidemicsound.com/track/8vnBICk9vN/
  • https://www.youtube.com/watch?v=jjr3oYJ5wVo
  • https://www.youtube.com/watch?v=y4-HPhPYyMM
  • https://www.youtube.com/watch?v=urPoCm28XHw

In this episode, ChatGPT was used for editing and proofreading the script, helping to refine the content for clarity and coherence.