CaseCast
A podcast for discussing the gist of my class cases (for educational purposes).
CaseCast
The innovation process in Bang & Olufsen
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Yasser Rahrovani
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Season 1
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Episode 3
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This podcast is for educational purposes.
It is an interview with Professor Robert Austin about the innovation process in Bang and Olufsen.
Sources that contributed to this podcast
Daniela Beyersdorfer and Robert D. Austin (2006), "Bang & Olufsen: Design Driven Innovation." HBS, 607016, https://store.hbr.org/product/bang-olufsen-design-driven-innovation/607016
Music sources
Music from InAudio: https://inaudio.org/track/everest-epic/
Everest
Music from InAudio: https://inaudio.org/track/searching-pop/
Searching
Introduction
What is special about B+O products?
Innovation process in B+O
Challenges associated with such business models
Questions to reflect