The innovation process in Bang & Olufsen

This podcast is for educational purposes.
It is an interview with Professor Robert Austin about the innovation process in Bang and Olufsen. 

Sources that contributed to this podcast
Daniela Beyersdorfer and Robert D. Austin (2006), "Bang & Olufsen: Design Driven Innovation." HBS, 607016,  https://store.hbr.org/product/bang-olufsen-design-driven-innovation/607016

Music sources
Music from InAudio: https://inaudio.org/track/everest-epic/
Everest

Music from InAudio: https://inaudio.org/track/searching-pop/
Searching

Chapters

• 0:03 Introduction
• 1:34 What is special about B+O products?
• 11:52 Innovation process in B+O
• 29:37 Challenges associated with such business models
• 36:27 Questions to reflect