Balancing artistic vs. economic logic in e-Types

This podcast is for educational purposes.
It is an interview with Professor Robert Austin about balancing artistic vs. economic logic in e-Types 

Sources that contributed to this podcast
Robert D. Austin (2006), "e-Types A/S." HBS, 606118,  https://hbsp.harvard.edu/product/606118-PDF-ENG

Music sources
Music from InAudio: https://inaudio.org/track/everest-epic/
Everest

Music from HYSICS, "Tarantula"
https://www.epidemicsound.com/track/8vnBICk9vN/

Chapters

• 0:00 Introduction
• 1:14 About the company
• 7:51 Sources of revenue and costs
• 10:54 Design process and the balance challenge
• 25:57 Growth challenges
• 28:21 Questions to reflect